Table of Contents
Introduction
Redesigning a corporate website is a great opportunity to modernize your brand and improve conversions. However, it requires careful planning to ensure you do not lose existing search engine rankings or break user flows. Use this checklist to plan your redesign project.
Audit Current Site Performance
Start by auditing your current website. Identify which pages drive the most organic traffic, check your loading speed scores on mobile, and note any broken links. This data will help guide your redesign priorities.
Protect Current Google Rankings
Protecting your search engine rankings is a critical step in a redesign project. If your page URLs are changing, you must set up 301 redirects to point search engines to the new locations. Ensure all meta titles, descriptions, and heading tags are updated and optimized.
Optimize Load Speeds
Rebuilding your website with static HTML and purged CSS is an effective way to improve page speed. Avoid heavy frameworks, compress all images, and configure Cloudflare caching to achieve under 2-second load times.
Summary & Next Steps
Redesigning your website can significantly boost your online presence and lead generation. EmirixTech specializes in website redesigns that improve speed, usability, and rankings. Contact us for a free audit of your current site.